Unless you've been hiding under a rock for the past month or two you would have seen the release of the John Frieda at home foam hair dye kits, I got invited to the unveiling of it in London but sadly couldn't make it & then got asked if I wanted to be sent a sample to try out, well I don't dye my hair regularly so I said no. However I was in Boots one afternoon & my curiosity (plus the fact it was on offer) got the better of me & I decided to give it a whirl.
As I said I don't dye my hair regularly as its naturally blonde, I tend to dye it darker before I go on holiday (as it ends up white otherwise) & then even it out to my natural colour once I'm back, there once was a time that I dyed my hair brown but couldn't be bothered with the maintenance & lets face it blonde roots & brown ends looks completely wrong.
First of all I am very impressed with the size of the conditioner & gloves included, quality touches like this make me repurchase products, the gloves are really thick & reusable if you like to fake tan with gloves (which I do).
The difference between this and a regular dye is obvious in application but even when mixing the dye it is very different, instead of shaking it like mad like 'normal' dyes you kind of tip it on its side & back & forth like that until it is mixed. To get the foam out you actually squeeze the bottle & a really rich foam is dispensed, & let me tell you you get loads of the stuff, i've got really long hair & the bottle covered my hair with ease & there was loads of excess product which you should still apply & I did. A big difference is the smell, it has the faintest smell of hair dye but nothing compared to liquid dye which is too much for me sometimes.
It is easy to apply, you literally slap on the foam & keep applying & massaging into your hair, it doesn't drip & I didn't find it messy really (I applied it on my bed!). The biggest difference I found is when removing it, usually liquid dyes are a pain to get out of your hair (I end up using shampoo to get it out) but the foam just disappeared when I put my hair under the water so it got a big thumbs up from me for that.
|The finished result|
Overall it was a very odd experience pumping out the foam & applying it but I am pleased with the results & the quality of the product. I have heard other companies are hot on the heels & releasing foam dyes so it would be interesting to see if they are of equal quality.
Let me know if you've tried it & what you thought of it, I hope you're all more prepared for Christmas than me I have bought nothing & start a new job on Tuesday & moving to my boyfriends this weekend in all this snow! (I think the word you're looking for is fooked!) ah well!!