Having heard such wonderful positive words about Benefit’s latest release I was keen to try it out, liquid liner is pretty much my makeup uniform when making an effort so anything that promises to make the process effortless I am all for.
To describe the Benefit They’re Real Push Up Liner as ‘effortless’ would be like saying Mount Everest is a small hill. This stuff is effort…full.
With a felt tip applicator like the Eyeko Eye Do liner (review) my eyeliner is done in seconds, the Benefit one takes me about five minutes. The formula is just too dry, in my opinion if you’re going to produce a twist up product the product needs to be a lot thinner than this is, it is practically goopy and like a dried up gel liner that needs throwing out as soon as you start using it so I’m pretty sure after a few weeks it will be unusable. The applicator also doesn’t help the application, because it is made out of rubber it doesn’t absorb any of the product … great you think because you use less product … wrong, because it doesn’t absorb anything the product balls up into little blobs at the tip of the applicator as you pull it across your lid. If you don’t wipe off that residue you will make a total mess, so you actually end up using a lot more because you have to keep removing the excess throughout the application.
Of course I love a dramatic liner look but not every time I wear liner; It is pretty impossible to achieve a thin line with this product as the applicator is so clumsy and difficult so you have to constantly correct the balls up you’ve done which results in a thicker line.
I can deal with a pain in the arse application if I am happy with the overall look and longevity of the product, and with that I come to the most annoying aspect of this product because it transfers on me after about 3 hours and at about the 6 hour mark it looks crumbly and messy (as you can see in the pictures, the actual line looks creased & you can see where it has transferred onto my top lid). I will concede that I have oily lids but I have found liners to last on me a good 10 hours that cost half the price of this.
Benefit are the masters of building up hype for products and making them seem like they will literally a god send. They are so good at this you genuinely believe that it will be the best thing since sliced bread as we are constantly being bombarded with positive reviews and comments by their social media. Their campaign for this liner has been no exception and the danger with this type of marketing is that consumers can end up very disappointed by this ‘wonder’ product that isn’t so wonderful, I was certainly pissed off I wasted £18.50 on this product.
I usually don’t post negative reviews because I don’t have time to post all the positive reviews so there’s no point wasting time on negativity, however when I see a product getting all this hype and I can’t find anything actually good about it I don’t want my readers wasting money on it.
This product has no redeeming features, it’s over hyped, overpriced and just crap. If you struggle with liner buy a felt tip one because it will be a hell of a lot easier than the Benefit offering.
Have you tried it? Did you like anything about it?